THREAD | A period of change across media, marketing and tech has left the industry with burning questions at the outset of 2021. Here, Adweek’s editors break down where we were before the pandemic, where we are now and where we’re going. #Outlook2021

What is Social Cooling?

1.  Your data is collected and scored. Then databrokers use algorithms to reveal thousands of private details about you—friends and acquintances, religious and political beliefs, educational background, sexual orientation, reading habits, personality traits and flaws, economic stability,  etc.